Where HomeServe Pro Started
HomeServe Pro, a regional HVAC company, had a functional website but was invisible on Google — stuck on page 3 for nearly every commercial keyword, while national directory sites and competitors captured all the local search demand.
The Strategy Behind The Results
Technical & Local SEO Audit
Fixed crawl errors, slow Core Web Vitals, and inconsistent NAP citations that were suppressing local rankings.
Keyword & Service-Area Mapping
Built dedicated location and service pages targeting high-intent terms like "emergency AC repair near me."
Google Business Profile Optimization
Overhauled GBP listings, generated new reviews, and built local citations across 40+ directories.
Authority Link Building
Secured backlinks from local news outlets, trade associations, and home services directories.
Measurable, Real-World Impact
"We went from being invisible on Google to booking out our technicians two weeks in advance. The phone hasn't stopped ringing since month four."
Owner, HomeServe Pro